Japan
Toray Industries, Inc. (Toray)
Launching New Corporate Advertising on ANA International Flights and Bullet Trains (04/01/2008)

Label ad on bottled water for ANA international flights

In April, Toray started using a new form of corporate advertising on labels of bottled water offered to economy class passengers on major All Nippon Airways Co., Ltd. (ANA) international flights. The advertisement is about carbon fiber, and will be used for a year on the routes (below) starting April 2008.

Another of the company’s corporate advertisements recently launched appears on the LED signboard for the N700 Tokaido bullet train, which began operating last July. It features the message: “The Toray Group offers various advanced materials to the world. The Toray Group contributes to society through the creation of new value. Innovation by Chemistry: Toray.” It appears on the signboard in April, June, August, October, December and February.

(By Masanori Sato, Advertising Dept.)