Japan
Toray Industries, Inc. (Toray)
Toray Ads on the Guide Map for the Beijing Olympics (07/01/2008)

Toray’s water treatment ads on Shinkansen
Bullet Train

Toray has put advertisements on the guide maps for the Beijing Olympics which are given to passengers on the flights of about 20 airlines to and from Beijing in July and August. The advertisement series focuses on the three areas of water treatment, ITrelated products, and life science, under the overall theme of “Chemistry.”

Along with the airline ads, Toray ran a new water treatment ads on Shinkansen Bullet Trains in Japan and at 16 major Shinkansen stations in July. Ads on IT-related products and then life science will follow in October this year and February 2009 respectively.

When you take a plane to Beijing or the Shinkansen in Japan, please check them out!

(By Masanori Sato, Advertising Dept.)