Marketing the unique qualities and advantages of Toray products to the Indian market

Updated on Apr. 7, 2016. The validity of this article may expire without notice.

India Prashant Chitnis Fiber Department
Toray International India Private Limited (TIID)

  1. Q1. What was your most impressive work?
    I introduced business shirts made by Toray's fabrics to one of the premium Indian brands. I have travelled to Sri Lanka twice to develop suitable supply sources. We already have the first order and we are looking forward to taking this new business further to new heights.
  2. Q2. What does your company do?
    TIID is engaged in the principal business of various Toray Group products which includes fibers and textiles, films, resins, chemicals, water treatment membranes, carbon fibers and medical products. These products are offered to many Indian, as well as multinational corporations having their operations in India.
  3. Q3. What does your department/section do and what work are you in charge of?
    I am in charge of the Fiber Department. In the Fiber Department, we handle various products like nylon filament yarn, PET spunbond fabric, PPS fiber, nylon staple fiber, acrylic staple fiber, PBT monofilaments, etc. These products are manufactured at various Toray Group companies and offered to Indian customers.
  4. Q4. What kind of job do you mainly put a lot of effort into?
    It is always said that the Indian market is very price sensitive and to a great extent that is correct. So the main challenge is to make the customers understand the unique qualities and advantages of our products and we need to put a lot of effort into doing this.
  5. Q5. When do you feel rewarded at work?
    I am sure that for any sales person the moment of being rewarded and feeling proud is when we are successful in initiating new business for our esteemed organization. Of course I am also no exception and feel rewarded after the successful execution of new business initiated by me.
  6. Q6. What is it that you put a lot of effort into in your personal life?
    Unfortunately in Mumbai, the public transportation system is overburdened. In my case, I need to change three means of transportation such as auto rickshaw, railway and then again auto rickshaw or bus to reach the office from my residence. It takes almost one hour and thirty minutes. The same again in the evening when returning home from the office. From this hectic schedule, I need to take time out for my family, social and personal life. A lot of effort is required to manage time schedules under these tough circumstances.