Our People ―Let Me Introduce My Work, My Company, and Myself

Create a Trusting Relationship with Customers through Good Communication

Taiwan
Tsai Minghong
Advanced Composite Materials Dept.
Toray International Taipei Inc. (TITP)

Q1. What was your most impressive work?

It was when a customer decided to purchase our polyacrylonitrile (PAN)-based carbon fibers TORAYCA™ after seven years of sales work. At the time, other competitor’s products accounted for 100 percent of the customer’s share. I continuously visited the customer several times a year over a seven-year period and finally managed to receive a purchase order.

Q2. What does your company do?

The company is a trading company that sells Toray Group products to Taiwanese customers as well as procures and also exports Taiwanese products. There are approximately 40 employees working for the company dealing with products such as fibers and textiles, carbon fiber composite materials, films, plastics, electronics and information materials, and water treatment-related products.

Q3. What does your department/section do and what work are you in charge of?

I work in the Advanced Composite Materials Dept. It introduces and sells carbon fibers manufactured by Toray Industries, Inc. and Zoltek Companies, Inc. (Zoltek). I not only sell Toray’s carbon fibers, but also undertake education and training of the members in the department.

Q4. What kind of job do you mainly put a lot of effort into?

In creating a trusting relationship through good communication and link that to expanding sales.

Q5. When do you feel rewarded at work?

It is when I see people who enjoy playing sports working up a good sweat using products (such as rackets) made of carbon fibers.

Q6. What is it that you put a lot of effort into in your personal life?

Exploring various tasty restaurants in Taiwan. Because I frequently take business travelers and customers out for meals, I try various restaurants with my family during the weekend so that I can answer any requests that I get from them. My family enjoys it too so it is like killing two birds with one stone.

Updated on Oct. 6, 2017. The validity of this article may expire without notice.