Updated On 04/04/2008  The validity of this article may expire without notice.

Japan
Toray Industries, Inc.
Advertising Department
Hidetoshi Toura

1. Q1. What does your company do?

   My company runs business operations globally in wide-ranging fields of the chemical industry including fibers & textiles, plastics, composite materials, water treatment and IT-related products.

2. Q2. What does your department/section do and what work are you in charge of?

   To play a central role in the project, as part of IT-2010, to promote the corporate brand extension, my department conducts a variety of communication activities for improving the image of Toray.

3. Q3. What kind of job do you mainly put a lot of effort into?

   We are always aware of the gaps between what Toray wishes to look like and how the public recognizes it. To fill them in, we carry out our promotional activities.

4. Q4. When do you feel rewarded at work?

   It’s not an exaggeration to say that the successful promotion of the corporate image of Toray depends almost entirely on how our advertising campaigns work. I’m under such pressure, but I always feel rewarded.

5. Q5. What was your most impressive work?

   After transferred to work in the Advertising Department, I was told for the first time to get involved in the production of a TV commercial. When it was put on television, I couldn’t put my feelings into words. Furthermore, the compliments from various people within and outside the company who saw the commercial made me feel tears welling up.

6. Q6. What is it that you put a lot of effort into in your personal life?

   I have a weakness for sweets. Whenever TV programs or magazines introduce any sweets I can’t ignore, I dash out to buy it. Thanks to eating too many sweets, I now have to worry about my sagging stomach. To overcome my physical laziness, I am currently considering whether or not I should make my debut as a surfer.