Communication with Customers
True to its “customer first” commitments, the Toray Group is committed to maintaining outstanding communication with customers, with its sales teams playing the central role. The Group also conducts regular customer satisfaction surveys to elicit feedback that does not come to light readily in routine business meetings. The survey results are made available at Board meetings and published via in-house newsletters to facilitate business improvements and motivate employees. Feedback is relayed as needed to specific departments to address particular issues, and employees are encouraged to take a personal role in improving the quality of work in placing and receiving orders and enhancing customer service.
In addition, marking the 90th anniversary of its founding in 2016, Toray held the Toray Advanced Material Exhibition and Symposium in October as part of a series of events designed to commemorate the anniversary and promote greater communication with customers.