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Business Strategy

3. Main NT-II Action Points

Based on the fundamental concepts described in the previous page, the following schematic itemizes the main points of action that form the backbone of NT-II reforms to take us toward our goals of early achievement of 100 billion yen in consolidated operating income.

Main NT- II Action Points
Developing innovative attitudes and ideas/reinforcing corporate structure Management issues from the "defensive" perspective
  1. Develop innovative attitudes and ideas- Revitalizing and Promoting CSR
    • Intensify innovative attitudes and ideas
    • Improve quality of human resources
    • Emphasize CSR, etc.
  2. Reinforce corporate structure - Strengthening Global Competitiveness
    • Reduce total cost
    • Strengthen production capabilities, etc.
  3. Reshape style of management
    • Reform management systems, etc.
Expanding revenues and profits through business structure reform Management issues from both "defensive" and "offensive" perspectives
  1. Reform corporate structure
    • Marketing innovation
    • Integrate, consolidate, reorganize subsidiaries and affiliated companies/promote strategic alliances and M&A
    • Cut back on loss-generating businesses and companies or bring them into the black
    • Institute comprehensive profit management by product
    • Promote "New Value Creator"
    • Strategically promote TOREX* brand
Management issues from the "offensive" perspective
  1. Expand advanced materials businesses
    • Shift the allocation of managerial resources toward advanced materials businesses, etc.
  2. Expand and reinforce global No. 1 businesses
  3. Expand profits from businesses outside Japan
    • Strengthen the profitability of ASEAN businesses
    • Expand businesses in China and Korea
    • Expand profits from businesses in the U.S.A. and Europe

Target Numbers in NT-II

Operating income of FY March 2005, the first year of "Project NT-II", was 81.1 billion yen exceeding the initial forecast of 74.0 billion yen.

Operating Income Trend