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Toray Expanding Color Range for Toraysee™ Reversible Cleaning Cloth

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Apr. 5, 2022

Toray Industries, Inc.
Tokyo, Japan, April 5, 2022 – Toray Industries, Inc., announced today that it will release its Toraysee™ Reversible Cleaning Cloth in five new colors early April. The 24cm x 24cm microfiber item will retail for 700 yen, plus consumption tax, at eyewear and Toray shops around Japan and through the Takezawa Online Shop.

Toray debuted the Toraysee™ Reversible Cleaning Cloth in 2019 and introduced a Japanese patterned version in 2020. This new offering combines five in-trend hues with five popular ones from the regular Toraysee™ color cloth range. 

Contrasting with the colors on one side of the cloths are reverse sides featuring prints of herringbones, stripes, and other fabric patterns. The cloths can also serve as distinctive pocket square accessories for men and women of all ages.

Toray debuted the Toraysee™ brand in 1987. The innovative cloths employ 100% polyester microfibers with diameters of just two microns, or around 1/1,600th the diameter of a human hair. The company has developed an array of very well received items under that brand.
Gaps between the fibers are invisible to the naked eye and draw dirt into them to deftly remove sebum from eyewear lenses and smartphone and other touch panels without scratching them. Conventional cloths cannot match these capabilities. The cloths can also clean accessories, watches, mirrors, and other items. They can be washed numerous times for repeated use. Toray will continue to develop high-value-added merchandise for the Toraysee™ series in the years ahead.

Merchandise Overview
1. Name:Toraysee™ Reversible Cleaning Cloth
2. Details
(1) Size: 24cm x 24cm
(2) Recommended retail price: ¥700 + consumption tax
(3) Number of colors:  5
①PM61 A/L (ambrosia and light lemon)    
③PM59 M/L (mauve and lavender)       
⑤PM63 B/G (black and gray)
②PM60 C/C (cherry pink and coral pink)
④PM62 I/S (ink blue and sky blue)
3. Features
(1) Stylish reversible color cloths with beautiful color contrasts on both sides
(2) Microfibers with diameters of just two microns deliver outstanding cleaning performance for eyewear, smartphones, accessories, watches, camera LCD screen, and other items
(3) Made of 100% polyester fibers that clean without scratching lenses, durable, and washable
    (4) Launch:  Early April 2022
(5) Availability: Including from eyewear suppliers and Toray shops and through Takezawa Online Shop 
(6) Sales target:  100,000 items
The Toraysee™ Instagram account name is @toraysee1004. 
URL: https://www.instagram.com/toraysee1004/
You can also access the site by scanning the QR code on the left.