Communication with Customers

Toray Industries, Inc. has set up showrooms in Mishima (at the Toray Human Resources Development Center), at the Shiga Plant, and at other major Toray sites as space for communicating with customers. These showrooms feature accessible displays of Toray’s business and product applications. The goal is to deepen understanding of the Toray Group Sustainability Vision and Toray Group’s commitment to leverage its innovative technologies and advanced materials to contribute solutions on a host of issues. Toward this end, the exhibit space on the corporate culture floor of the Toray Human Resources Development Center in Mishima was also renovated in fiscal 2022.

As a global company, Toray has developed corporate communication tools, such as story-based videos focusing on Toray employees, to convey the company's core values to customers and stakeholders in Japan and elsewhere. These videos showcase the intrinsic value Toray employees bring to society. One example is the short film, “Straight Path,” which portrays the life of Tri Q. Huynh, President of Toray Membrane USA, Inc. Another is “Evolution in Aviation,” a brand storytelling video illustrating Toray’s collaboration efforts with the U.S. startup Joby Aviation, Inc., in developing flying cars and other urban air mobility systems.
Notably, Straight Path won Branded Shorts of the Year, the top prize in the Branded Shorts (National Competition) category, at Asia’s largest international short film festival, the Short Shorts Film Festival & Asia.