CSR Activity Report (CSR Guideline Activity Reports) - Communication
Communication with Employees
Toray Philosophy Project
Toray Group is implementing the Toray Philosophy Project as one of its group-wide projects under the Medium-Term Management Program, Project AP-G 2022.The Group aims to achieve sustainable growth globally and into the future by living up to its corporate philosophy of “contributing to society through the creation of new value with innovative ideas, technologies and products.” Toray Group adopted the Toray Philosophy with the aim of remaining a corporate entity worthy of the full respect of society. The Toray Philosophy embodies management concepts that have been handed down in unbroken succession within the Company since its founding.
Toray Group is implementing the Toray Philosophy Project to instill a renewed understanding of the Toray Philosophy among employees. This philosophy is evident in the corporate history and notable events. The Toray Philosophy provides a common footing that is shared with managers and colleagues, and it exposes employees to the common values of the Group. This in turn sets a standard for conduct and decisions made by each employee in the course of executing their work. Toray Group has issued the Toray Philosophy Book and mini-book to help Toray Group employees better understand the concepts of the Toray Philosophy. The Toray Philosophy Book has been published in 17 languages, including Japanese with the help of translation by Toray employees in different countries and regions, for the use of Toray Group companies outside of Japan.
Toray Group is also implementing an initiative that asks personnel to describe what the Toray Philosophy means to them. This started with a message where the president did this, which was published in the in-house magazine and on the intranet. Working down the chain of management to directors and then division/department managers and presidents of Toray Group companies in and outside of Japan, each person is taking a turn to write about what the Toray Philosophy means to them. The aim is to encourage each employee to think about the Toray Philosophy and envision concrete ways in which they can positively impact society through their own work.
In addition, Toray Group holds lectures and roundtable discussions led by directors on the Toray Philosophy, and has incorporated presentations on it into the corporate education curriculum, to enhance comprehension and further instill the practice of Toray-style management. Toray Group continuously communicates about how its innovative technologies and products deliver on the Toray Philosophy via various external channels including print and online media. These initiatives help to reinforce a correct understanding of Toray Group’s corporate stance outside of the company as well as to establish the Group’s presence as a corporate entity where people are proud to work.
Communication via In-house Magazines and Intranet
Toray Group employs various forms of media such as printed in-house magazines, intranet, and company-wide bulletin boards to provide information on the Group’s management policies and issues, as well as to promote dynamic communication that will strengthen the Toray brand and foster a sense of belonging among Group employees. Messages from the president appear in all of these media. The printed in-house magazine is published in two languages (Japanese and English) to keep employees informed about management and business topics as well as corporate projects.
The Group has launched an intranet called TORAYNAVI Lite in Japanese and English for group companies in and outside Japan to share timely information.
Circulation of Toray Group's publications
Japanese edition of People in-house magazine :
Around 16,000 copies per issue (published six times per year)
English edition of People in-house magazine :
Around 3,000 copies per issue (published four times per year)
Toray Management magazine for managers :
About 7,000 copies per issue (published four times per year)
Toray Industries, Inc. regularly conducts an employee attitude survey of employees of the Company and its group companies in and outside Japan. The survey is designed to assess employee engagement and motivation, and to gauge the level of progress in implementing the long-term vision and medium-term management program. It is conducted in six languages, including Japanese, English, Chinese, Indonesian, Thai, and Korean.
The fiscal 2020 survey yielded encouraging results, with many respondents indicating a positive view of Toray and expressing a desire to continue working at Toray Group in the long term. The survey also shed light on issues and highlighted requests from employees. These are relayed to the relevant departments so that they can address them and raise employee satisfaction.
The survey results are used to identify gaps that may exist between employee attitudes and customer assessments from customer satisfaction surveys, and to analyze the level of communication between managers and staff. The results of the employee attitude survey are circulated within the company as feedback and are utilized to make improvements.
Promoting CSR Initiatives in Every Workplace
A special characteristic of Toray Group's approach to corporate social responsibility is its “CSR line activities,” an employee participation system that emphasizes putting CSR into practice on the job. Each workplace implements activities suited to its own circumstances, such as holding discussions on CSR issues.
Facilitating Internal Exchange of Opinions on CSR Issues and Enhancing Awareness
Interviews conducted to exchange opinions within the company (rate of progress)
- ■Reporting scope
- Toray Group
- ■Target in fiscal 2020
Result in fiscal 2020
Toray Group strives to ensure that social responsibility is firmly rooted in its culture by providing employees with various opportunities.
Since fiscal 2019, the CSR Operations Department of Toray Industries has visited departments as well as group companies worldwide to conduct interviews to exchange opinions. The aims are to ascertain the status of CSR initiatives in each workplace and to promote further progress. In fiscal 2020, there was a period of time when the department was not unable to conduct in-person interviews due to the COVID-19 pandemic. As a result, the progress rate of the initiative for fiscal 2020 was 25%, falling short of the target of 40% (The assumption was that if the CSR Operations Department visited all target departments and group companies by the end of fiscal 2023, the progress rate would be 100%). The interviews are being conducted online now to improve the situation. The issues for CSR activity implementation identified during the interviews to exchange opinions will be reflected in Toray Group's CSR promotion measures.
Toray Group publishes an internal CSR newsletter to increase CSR awareness and help employees understand the necessity of implementing CSR in each workplace. An e-learning course covering the fundamentals of CSR was developed by Toray Industries and, continued to be offered throughout the Toray Group to increase CSR awareness in fiscal 2020. Toray Industries conducted the CSR e-learning course over two phases in fiscal 2020 for every executive and employee including contracted, part-time, and dispatched workers. The course was taken a total of 13,947 times.
Click here for the main initiatives for CSR Guideline 6, “Communication” in CSR Roadmap 2022.